Sarah Sallis, Director, of The Accountancy Office shares her experience being a Sole Practitioner and what the award means to her.

How does it feel to win Sole Practitioner of the Year?

I’m absolutely thrilled and very proud to win the prestigious accolade of Sole Practitioner of the Year. I really wasn’t expecting it. To be a finalist amongst four other great firms is an achievement in itself. 

How will winning the 2020 Accounting Excellence Award for Sole Practitioner of the Year impact your firm after a difficult year like this one?

As a sole practitioner, you have many plates to juggle and you’re ultimately responsible so there’s a huge amount of pressure. This award is recognition of everything my firm has achieved this year. Client service is very much at the heart of what we do so this award recognises that we’re committed to excellence, even when the going gets tough! For potential new clients looking for an accountant, this sets us apart. I’m really looking forward to 2021 and the opportunities it may bring.

What advice would you give to anyone entering the awards, or thinking of entering the awards next year?

My advice would be to do it! The entry process is an ideal time to reflect on what you’ve achieved. I found it really beneficial because you can often easily overlook what you’ve accomplished when you’re focusing on the day job, especially this year! The process also gives me to the opportunity to think about future strategy too.

What does accounting excellence mean to you?

Accounting Excellence is all about delivering an excellent service to our clients. I’m proud of what my firm has achieved and I’m really positive for the future. To be awarded such an accolade from experts in the industry is very rewarding.