CEO of iplicit, Rob Steele, reveals how their 2020 Accounting Excellence Award win has had a positive impact on their brand.

How do we feel to win Mid-market and Enterprise Accounting Software of the Year?                                              Here at iplicit we are all beyond excited to receive such prestigious recognition in such a small space of time. In truth, we always knew this would be an award we’d be gunning for, but winning in the year after launch is more than we could’ve hoped.

How will winning the 2020 Accounting Excellence Award for Mid-market and Enterprise Accounting Software impact your firm after a difficult year like this one?
I have to admit I feel rather guilty in saying that 2020 hasn’t been a difficult year for us, though I’m very mindful that it’s been an awful year for the vast majority of businesses and families. However, at the heart of iplicit is the ability to access your company data on any platform, from anywhere. And so this unfortunate year of lockdown-enforced remote working has presented itself a real opportunity for a company like ours. As for impact, we have noticed immediately a significant increase in our brand recognition. Our inbound enquiries have increased overnight, and it has been wonderful to not have to explain who we are to accountants and financial directors when we first speak with them. It has also been a fantastic boost for our team who were all so proud to be part of the awards night.

What advice would you give to anyone entering the awards, or thinking of entering the awards next year?        Aim high and definitely enter, but know that you’ll be in for some tough competition because everyone at iplicit will be working very hard to retain the top spot!

What does accounting excellence mean to us?
Accounting Excellence is accountants and tech coming together to best support businesses.

In the space that we operate, one version of the truth is at the heart of what we do. Having data you can rely on and not having to cross-check to ensure it’s accuracy. Providing up-to-the-minute information that informs management decisions and seamless integration with other cloud systems, coupled with reporting any which way you like. That’s our idea of accounting excellence.