The Accountancy Cloud stands out in its approach to technology, making it an integral part of its relationship with clients and its own business culture.

This forward-looking business doesn’t follow the crowd when it comes to putting customer satisfaction first. Its quantifiable approach includes a helpdesk that answers 93% of queries within three hours – just one factor behind its 96% client retention rate and a reason why 87% of new business comes from referrals.

It also uses technology to drive efficiencies in its business processes – the company’s new chatbot has saved 40% of the time previously spent responding to enquiries.

The judges also praised the way that The Accountancy Cloud puts community front and centre. Its free digital community platform helps clients develop networking opportunities, share knowledge and access information on finance opportunities.

Above all, this company exhibits a strong team culture and a good working environment, which aid recruitment and retention. Here is a highly appealing workplace for the best young talent.

How did it feel to win Innovative Firm of the Year?

We’re honoured to have won the award, and personally, humbled and very proud.

How has winning the Accounting Excellence Award for Innovative Firm of the Year impacted your firm?

Winning inspired the whole firm, we got a sense of validation that what we were doing had a positive impact on the accountancy industry as a whole.

What advice would you give to anyone entering the awards? Or thinking of entering the awards?

The process gives you a way to reflect and gives you a chance to think about how your firm has added value to your customers. If you win or get shortlisted, it’s an amazing achievement and is a tremendous confidence boost. And the awards dinner is a great night out!