We spoke to Fluidly about winning the 2020 award for Software Innovation of the Year and how they have supported accountants this year.

How does it feel to win the Software Innovation of the Year award?
The whole team at Fluidly has worked really hard this year to produce tools that help accountants offer a complete cashflow management solution, and to be recognised for our scenario planning tool Goal Planner is brilliant.

How will winning the 2020 Accounting Excellence Award for Software Innovation of the Year impact your firm after a difficult year like this one?
This year, cash and cash flow have been so important to all businesses and their accountants. Accountants have played such a crucial and difficult role in supporting all their clients and it’s great that we have been able to support our partners in that.

What advice would you give to anyone entering the awards, or thinking of entering the awards next year?
It’s brilliant to see so many accounting firms recognised and the comments and feedback showed the care and professionalism with which so many practices operate. Every entrant had a unique reason why they were selected so don’t be afraid to articulate what makes you excellent!

What does accounting excellence mean to you?

Accounting Excellence is accountants and tech coming together to best support businesses.