We asked Darren Fell, CEO & Founder of Crunch to tell us about winning one of the most sought after Accounting Excellence Awards; Large Firm of the Year.
How does it feel to win Large Firm of the Year?
Ecstatic. Winning the Large Firm of the year category is fantastic recognition given we’ve built this from scratch in little over 10 years. Whereas other awards judge size by revenue and there is nothing wrong with that, this celebrates our customer base as we head quickly towards 12,000 customers.
The whole team are so pleased, as you can see from the picture of us on stage – we went full on into West End theatre production finale mode!
How will winning the 2019 Accounting Excellence Award for Large Firm impact your firm?
It’s a massive recognition throughout the industry and an acceptance of our unique accountancy model. That recognition pays dividends in all sorts of ways from attracting the best talent, winning new customers and congratulating our brilliant team.
What advice would you give to anyone entering the awards, or thinking of entering the awards next year?
Work hard, work hard and work harder and next year you could be standing on the stage. For me this is a result of a lot of hard work, continuous innovation and 12 years of effort.
What does accounting excellence mean to you?
From the beginning of Crunch I’ve been driven by providing a top level customer experience to our clients and we are fastidious about it.
We are solely focused on freelancers, contractors, consultants and microbusinesses of 1-10 employees and this pays off in truly knowing our customers. As a consequence we aren’t tempted to look for bigger fish to fry. We aim for a monthly churn of no more than 1% which we believe is an industry best.